Introduction: the reckoning -- Netflix sets the bar -- the discovery of television among the bees -- Hollywood's new center of gravity -- Netflix lives up to its name -- War drums -- The red wedding -- "the status quo, we knew, was not sustainable: -- Live from Cupertino -- Cooking up "quick bites" -- The kid with the cartoons -- Long game -- The birth of ClownCo -- The flywheel -- Showtime -- Touched by Tinker Bell's wand -- "I love that show and I think you will too" -- Quibi vadis? -- "If you want to grab people's attention, you have to tease" -- The IQ test -- The incumbent responds -- Netflix bets on itself -- Meeting the public -- Liftoff -- In space, no one can hear you stream -- Navigating the recovery -- To everthing (churcn, churn, churn) -- Amazon on the march -- Paciencia y fe

Examines the current efforts among media and tech companies such as Disney, Apple, and Comcast to catch up to Netflix in the streaming video business with multi-billion-dollar investments in new arenas

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies - Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix. This book reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans