Story or die : why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will
(2021)
By:
Cron, Lisa
Nonfiction
Book
Call Numbers:
809.923/CRON,L
Availability
Details
PUBLISHED
New York : Ten Speed Press, [2020]
EDITION
First edition
DESCRIPTION
266 pages ; 21 cm
ISBN/ISSN
9781984857682, 1984857681, 9781984857682
LANGUAGE
English
NOTES
"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--