Segmentation as a strategy for B2B MarketingWhy should you care about segmentation?Do you like wasting your company's time and resources on prospects that won't pay off?You want to spend your time working on the prospects that will get the most value out of your product or service. Segmentation isn't hard to understand, but it's a challenge to do well.By the time you're finished with this eBook, you'll have a system for segmenting your prospects and a set of procedures for doing so.I believe this book will help you to scale your prospecting effort and improve your sales

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