In a week.

Subtitle from cover

Brand management just got easier. Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week-- it requires an on-going commitment to excellence. This updated second edition provides a proven seven-day program on the principles of brand management

Originally published: London : Hodder Education, 2014