--For dummies

"Learning made easy"--Page 1 of cover

Getting ready to generate leads. Selling is a social business ; Determining your target audience ; Mapping the buyer's journey -- Building a database of leads. Setting up for success ; Identifying leads ; Saving leads and accounts -- Engaging with leads. Becoming top of mind with your leads ; Connecting with leads -- Turning leads into valuable relationships. Developing a daily routine ; Using the mobile app -- The part of tens. Ten tips for advanced lead generation ; Ten tips for account management ; Ten social-selling leaders to follow ; Ten more social-selling resources