Details
PUBLISHED
[United States]: Rosenfeld Media, 2013
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781933820590 (electronic bk.) MWT11957537, 1933820594 (electronic bk.) 11957537
LANGUAGE
English
NOTES
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves
Mode of access: World Wide Web