Digital and marketing asset management : the real story about DAM technology and practice
(2016)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States]: Rosenfeld Media, 2016
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781933820125 (electronic bk.) MWT11957593, 1933820128 (electronic bk.) 11957593
LANGUAGE
English
NOTES

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works

Mode of access: World Wide Web

Additional Credits