Digital and marketing asset management : the real story about DAM technology and practice
(2016)
By:
Regli, Theresa
Nonfiction
eBook
Series:
Details
PUBLISHED
[United States]: Rosenfeld Media, 2016
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781933820125 (electronic bk.) MWT11957593, 1933820128 (electronic bk.) 11957593
LANGUAGE
English
SERIES
NOTES
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works
Mode of access: World Wide Web