The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Marketing communications budget -- Competitive analysis -- Promotion plan-advertising -- Promotion plan-sales promotion -- Promotion plan-public relations -- Sales plan-pricing -- Customer service plan -- Sales plan-future sales -- Obtaining equal market share of the high potential customers -- Internet -- Research -- Your complete marketing plan -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan