Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping
(2010)
By:
Graves, Philip
Nonfiction
Book
Call Numbers:
658.834/GRAVES,P
Availability
Details
PUBLISHED
Boston : Nicholas Brealey, 2010
DESCRIPTION
viii, 216 pages ; 24 cm
ISBN/ISSN
9781857885507, 1857885503, 1857885503 :
LANGUAGE
English
NOTES
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research