The design of business : why design thinking is the next competitive advantage
(2009)
By:
Martin, Roger L
Nonfiction
Book
Call Numbers:
658.4063/MARTIN,R
Availability
Details
PUBLISHED
Boston, Mass. : Harvard Business Press, [2009]
©2009
©2009
DESCRIPTION
xiii, 191 pages : illustrations ; 22 cm
ISBN/ISSN
9781422177808 (hbk. alk. paper), 1422177807 (hbk. alk. paper), 1422177807
LANGUAGE
English
NOTES
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker