Consumer behavior : building marketing strategy
(2010)
By:
Hawkins, Del I
Nonfiction
Book
Call Numbers:
658.8342/HAWKINS,D
Availability
Details
PUBLISHED
Boston : McGraw-Hill Irwin, [2010]
©2010
©2010
EDITION
Eleventh edition
DESCRIPTION
xxii, 778 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)
ISBN/ISSN
9780073381107 (alk. paper), 0073381101 (alk. paper), 9780077294106 (alk. paper), 0077294106 (alk. paper)
LANGUAGE
English
NOTES
Includes CD-ROM