Consumer behavior : building marketing strategy
    (2010)

    Nonfiction

    Book

    Call Numbers:
    658.8342/HAWKINS,D

Availability

Locations Call Number Status
Adult Nonfiction 658.8342/HAWKINS,D Available

Details

PUBLISHED
Boston : McGraw-Hill Irwin, [2010]
©2010
EDITION
Eleventh edition
DESCRIPTION
xxii, 778 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)
ISBN/ISSN
9780073381107 (alk. paper), 0073381101 (alk. paper), 9780077294106 (alk. paper), 0077294106 (alk. paper)
LANGUAGE
English

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