McDonald's : behind the arches
(1995)
By:
Love, John F
Nonfiction
Book
Call Numbers:
338.761647/LOVE,J
Availability
Details
PUBLISHED
New York : Bantam Books, 1995
EDITION
Revised edition
DESCRIPTION
486 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
ISBN/ISSN
0553347594, 9780553347593, 0553347594
LANGUAGE
English
NOTES
Includes index
A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc