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360 pages : color illustrations ; 24 cm
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Start small, think big: Starting and growing the business -- Lighting the fire: Leadership and human resources -- Making money work: Managing finances -- Working with a vision: Strategy and operations -- Successful selling: Marketing management -- Delivering the goods: Production and postproduction
How can you create a successful brand? What makes a great business leader? Why do some companies fail while others prosper? Throughout history, business gurus have offered ideas and solutions that have shaped and sharpened the world of business and commerce. Fully revised and updated, The Business Book is written in plain English and unpacks brilliant business thinking with pithy explanations that cut through the jargon, step-by-step diagrams that untangle important theories, and witty illustrations that play with our ideas about the global marketplace. Whether you're an entrepreneur starting up a business, a CEO looking at the bigger picture, or a consumer curious about what makes business tick, you'll find plenty to inspire you in this book