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While many writers dream of seeing their books in print, most don't succeed simply because they don't know the ropes. Written by a publisher with over three decades of experience, How to Publish Your Nonfiction Book was designed to maximize your chance of getting your nonfiction work published. The book begins by helping you define your book's category, audience, and marketplace. You are then guided in choosing the most appropriate publishing companies for your work, crafting a winning proposal, and submitting your package in the best way possible. Special sections allow you to be a savvy player in the contract game, and fill you in on options such as self-publishing. Most important, this book helps you avoid the errors that often prevent writers from reaching their goal. Here is a proven system for taking your work from the desk drawer to the bookstore. Rudy Shur began his publishing career working for Charles E. Merrill Publishing Company and later William C. Brown Publishing Company. In 1976, he co-founded Avery Publishing Group, where he was responsible for the acquisition of over 1,000 nonfiction titles, many of which became bestsellers. Mr. Shur has lectured extensively on the topic of nonfiction publishing at numerous universities and colleges throughout the country. Currently, Mr. Shur heads the editorial program of Square One Publishers in Garden City Park, New York. Preface Over the past thirty years, I have lectured to hundreds of writers at colleges and publishing workshops throughout the country. The topic of my lectures? How you can get your nonfiction book published. And I must say that I have always enjoyed the experience. Not only have I learned a great deal from the people who attended, but I have also gotten some great book leads. It's not always easy to get your nonfiction book into publication. However, if you understand some of the basics of publishing and then use a solid system to apply what you've learned, you can definitely increase your odds of getting your work into print. Well, at least that's the main thrust of my speech. In the question-and-answer session I hold after each lecture, at least one member of the audience has always asked, "So, how come you haven't written a book yourself?" And my response has always been pat: "I am the publisher. You are the writers. Your job is to write, mine is to publish." It was always that simple to get out of it. However, in May of 2000, when two of my editors posed the same question, I had a bit more trouble escaping-possibly because they had me cornered in my office. "If you know so much about publishing," they said, "why not put it down in a book? That's what you always tell other people who know a lot about a subject. Hey, we'll even edit it for you." Ten months later, with the help of these two skilled editors, Joanne Abrams and Marie Caratozzolo, the manuscript was completed. Of course, those ten months were not easy ones. From the beginning, I certainly felt that I knew my subject; after all, I'd been in the business long enough. And I'd not only published thousands of books, but I'd also guided many writers in getting their books published with other companies. Still, I was aware of the challenges involved in writing a book that really accomplishes what it sets out to do. The very first thing I did was to look at the books that were already out there on publishing. (As you'll find out, it's always wise to check out the competition.) What did I find? Well, there certainly are plenty of books out there on the subject, but oddly, very few of them focus on works on nonfiction. Instead, most of them talk about all kinds of publications, from works of fiction to magazine articles to short stories. The information that directly pertains to the nonfiction book is scattered and skimpy, at best. And then there are the few books that specifically
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