Ian Anderson started recording music when he was thirteen and launched his own successful label, Afternoon Records, in 2003, when he was just eighteen. Now this wunderkind of the indie music scene has written the ultimate guide for all those aspiring to a career in the record industry. Here Come the Regulars covers territory ranging from a label's image to its budget, focusing on the importance of blogging culture and how to use new media like MySpace, Facebook, Twitter, Amazon, and iTunes to the best advantage. Aside from its essential advice-including a truthful account of the role of attorneys, contracts, and record deals-this accessible guide also contains key practical information ranging from sample legal agreements and press releases to actual figures illustrating how much money to spend on what (promotion, tour expenses, even T-shirts), all specifically geared toward the young upstart with very little in the bank

Mode of access: World Wide Web