--For dummies.

Includes index

Getting started with Shopify. Introducing the ecommerce essentials ; Finding your way around Shopify ; Sourcing products and identifying sales channels -- Preparing your store for launch. Designing your Shopify store ; Filling your virtual shelves: creating products and collections ; Setting up shipping and receiving payments -- Curating the customer experience: the customer is always right. What's the difference? Customer service and customer experience ; Reviews, customer loyalty and user-generated content ; Understanding the user experience ; Getting personal: personalizing your website -- Taking stock of the situation: inventory, logistics and orders. Stocked up: buying, receiving and managing inventory ; So, you've received an order-now what? ; From here to there: fulfilling your orders -- Attracting attention: sales and marketing. Pricing, discounts and promotions: creating eye-catching offers ; Getting discovered: finding new customers ; Advertising and promoting your online store ; Getting social: using social media to grow your business -- The part of tens. Ten helpful apps for your Shopify store ; Ten ways to improve the customer and user experience ; Ten ways to prepare to go live

"Shopify is the new go-to for both ecommerce and real-life point-of-sale systems. If you can sell it, you can sell it online, with Shopify for Dummies. Set up your Shopify store and stock your virtual shelves, then open the doors and watch your customers stream in! We've got tips for designing your storefront, creating a stellar customer experience, managing inventory and returns, and even making sure your online shop is top of the Google results page" -- Page 4 of cover