Brand media strategy : integrated communications planning in the digital era
(2014)
By:
Young, Antony
Nonfiction
eBook
Details
PUBLISHED
[United States] : Palgrave Macmillan US 2014
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781137447715 MWT15149043, 1137447710 15149043
LANGUAGE
English
NOTES
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results
Mode of access: World Wide Web