Please note: This is a companion version & not the original book. Book Preview: #1 One of the biggest mistakes makers when launching a crowdfunding project is to launch too soon. The Coolest cooler is an outlier, but it serves as a great example of how not launching today can have a significant impact on your dream project. #2 The Coolest Cooler campaign was successful, and it surpassed the previous top-funded project, the Pebble smartwatch. It ended with more than $13 million. #3 Don't launch your crowdfunding project if you're doing anything last minute. You're setting yourself up for failure from the start. Ninety-nine percent of the time, I know something is wrong when someone tells me they are launching their project today. #4 Back at least ten crowdfunding projects and read every update in real time, taking note of when you reach the point at which you have the strongest urge to unsubscribe

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