Customer obsession -- Ownership -- Invent and simplify -- Are right, a lot -- Learn and be curious -- Hire and develop the best -- Insist on the highest standards -- Think big -- Bias for action -- Frugality -- Earn trust -- Dive deep -- Have backbone; disagree and commit -- Deliver results -- Conclusion -- Appendix A: Nimbleness and leadership during a global pandemic -- Appendix B: Developing your leadership principles -- Appendix C: Free cash flow

The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving readers one of the essential business leadership books for the digital era