Entrepreneur magazine's start up

Read by Steven Jay Cohen

Whether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business. You'll learn how to: create pod listings and marketing plans that attract the right listeners; choose keywords and tags designed to drive traffic to your podcast; pick the best equipment and tools to help you produce a winning show; define your brand with carefully crafted logos, show listings, and images; reach more shoppers with targeted social media and advertising campaigns; maximize the power of storytelling to enhance your brand and business, and decide when it's time to turn your part-time hobby into a full-time business venture

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