Nonfiction
eAudiobook
Details
PUBLISHED
Made available through hoopla
EDITION
DESCRIPTION
1 online resource (1 audio file (13hr., 36 min.)) : digital
ISBN/ISSN
LANGUAGE
NOTES
Narrated by Jay Snyder
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date, Kiley will profile not only the company's legendary product development center, but the mysterious Quandt family, who hold 49% of BMW's stock and have maintained it as an independent company in the face of constant mergers throughout the industry
Mode of access: World Wide Web