Seeing what's next? : using the theories of innovation to predict industry change
(2004)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Recorded Books, Inc., 2004
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (11hr., 29 min.)) : digital
ISBN/ISSN
9781449889296 (sound recording : hoopla Audio Book) MWT13507207, 1449889298 (sound recording : hoopla Audio Book) 13507207
LANGUAGE
English
NOTES
Narrated by Joel Leffert
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry
Mode of access: World Wide Web