CaseBase. Case studies in global business
(2011)

Nonfiction

eBook

Series:

Details

PUBLISHED
Detroit : Gale, c2011
DESCRIPTION

1 online resource (x, 209 p.) : ill

ISBN/ISSN
9781414486932 (electronic book), 1414486936 (electronic book)
LANGUAGE
English
SERIES
NOTES

"ISSN: 2160-326X."

A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company -- Assessing and managing risk in the financial services industry in the Middle East -- Business enterprise in Jordan : promoting small business start-up and development -- Chinese brand strategies : Li Ning and the creation of a global sportswear brand -- Clanton Corporation : resolving inter-generational conflict -- Coffee wars : protecting Starbucks' name in China -- Crying over spilt milk : Danone's joint venture in China -- The development of microfinance in Syria : issues in innovation and change -- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches -- Economic development in Dubai : are the benefits greater than the costs? -- Economies of scale : exploiting size and location in the Middle East -- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise -- French cooperatives mean business : evolving strategies for the global food marketplace -- Global regulation of herbal products -- Human errors in inventory control : is there a win-win solution? -- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon -- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management -- Key elements in strategic planning : cases from the Middle East -- Productivity in Palestine : a better route to improving standards of living? -- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo -- Searching for competitive advantage in the Middle East -- Subway International and the global fast food industry in the Asia-Pacific and Latin America -- Urban farming : can it be effective in Detroit?

Covers business case studies focused on issues in emerging markets and emerging industries across the globe

Additional Credits