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People spend a shocking 43 percent of their day doing things without thinking about them. That means that almost half of their actions aren't conscious choices but the result of their non-conscious mind nudging their body to act along learned behaviors. How one responds to the people around them; the way they conduct themselves in a meeting; what they buy; when and how they exercise, eat, and drink, a remarkable number of things they do every day, regardless of their complexity, operate outside of their awareness. They do them automatically. They do them by habit. And yet, whenever they want to change something about themselves, they rely on willpower. People keep turning to their conscious selves, hoping that their determination and intention will be enough to effect positive change. And that is why almost all fail. But what if one could harness the extraordinary power of their unconscious mind, which already determines so much of what they do, to truly reach their goals?

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