Changing minds : the art and science of changing our own and other people's minds
(2006)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Harvard Business Review Press, 2006
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781633690653 (electronic bk.) MWT12438953, 1633690652 (electronic bk.) 12438953
LANGUAGE
English
NOTES
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives
Mode of access: World Wide Web