Billion-dollar branding : brand your small business like a big-business and make great things happen
(2012)
By:
Parker, Honey
Nonfiction
eBook
Details
PUBLISHED
[United States] : Morgan James Publishing, 2012
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781614482734 (electronic bk.) MWT12225535, 161448273X (electronic bk.) 12225535
LANGUAGE
English
NOTES
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center
Mode of access: World Wide Web