Blue ocean strategy : how to create uncontested market space and make the competition irrelevant [eAudiobook - hoopla]

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

(2007)

By: Kim, W. Chan

Nonfiction

eAudiobook

Provider: hoopla

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Details

PUBLISHED

[United States] : Gildan, 2007
Made available through hoopla

EDITION

Unabridged

DESCRIPTION

1 online resource (1 audio file (6hr., 30 min.)) : digital

ISBN/ISSN

9781469055176 (sound recording : hoopla Audio Book) MWT12161833, 1469055171 (sound recording : hoopla Audio Book) 12161833

LANGUAGE

English

NOTES

Read by Grover Gardner

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy

Mode of access: World Wide Web