Introduction: What to NASA and Picasso have in common? -- Part I. New under the sun -- To innovate is human -- The brain alters what it already knows -- Bending -- Breaking -- Blending -- Living in the B-hive -- Part II. The creative mentality -- Don't glue down the pieces -- Proliferate options -- Scout to different distances -- Tolerate risk -- Part III. Cultivating creativity -- The creative company -- The creative school -- Into the future

This powerful, wide-ranging exploration of human creativity explores how individuals, organizations, and educational institutions can benefit from fostering it