Value Shopping in America: A Major Force in Retailing
(2015, original release: 1999)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1097028
LANGUAGE
Undetermined
NOTES
Title from title frames
While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet
In Process Record
Originally produced by D.E. Visuals in 1999
Mode of access: World Wide Web
In English