A Retailing Strategy: The Store is the Brand
(2015, original release: 1999)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1097026
LANGUAGE
Undetermined
NOTES
Title from title frames
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy
In Process Record
Originally produced by D.E. Visuals in 1999
Mode of access: World Wide Web
In English