Multi-Channel Retailing
(2015, original release: 2002)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1090943
LANGUAGE
Undetermined
NOTES
Title from title frames
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate and Barrel and Marshall Field are examined to show the benefits of this retail trend
In Process Record
Originally produced by D.E. Visuals in 2002
Mode of access: World Wide Web
In English