Title from title frames

In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help the student understand B2B ecommerce, this program discusses models, strategies, successes and failures of B2B e-commerce. By Dr. Rutsohn

In Process Record

Originally produced by D.E. Visuals in 2001

Mode of access: World Wide Web

In English