Cracking the Advertising Code
(2015, original release: 2006)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1100859
LANGUAGE
Undetermined
NOTES
Title from title frames
If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: "¢ Celebrity endorsement "¢ Customer testimony "¢ Emotional appeal "¢ Unproven claims "¢ Urgency and more Appropriate for grades 7 - adult
In Process Record
Originally produced by Learning Zone Express in 2006
Mode of access: World Wide Web
In English