Communication Is Power: Mass Media and Mass Persuasion
(2015, original release: 1988)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1153614
LANGUAGE
Undetermined
NOTES
Title from title frames
Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of political advertising and news management. Includes a Student Activity Book written by media authority Jeffrey Schrank
In Process Record
Originally produced by Guidance Associates in 1988
Mode of access: World Wide Web
In English