Marketing Strategy for Small Business
(2015, original release: 2008)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1046934
LANGUAGE
Undetermined
NOTES
Title from title frames
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or Marketing
In Process Record
Originally produced by D.E. Visuals in 2008
Mode of access: World Wide Web
In English