Consumer Behaviour: Concepts and Perspectives
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1068731
LANGUAGE
Undetermined
NOTES
Title from title frames
A video from ECU's archive of documentaries and teaching films. Five consumer researchers discuss the concept of consumer behaviour from different perspectives. The more traditional definitions are questioned as broader consumption issues are suggested along with alternative research methodologies. Produced by David Crewes
In Process Record
Originally produced by Edith Cowan University in 2012
Mode of access: World Wide Web
In English