The marketing series. 7, The marketing mix : promotion
(2014, original release: 2013)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
ISBN/ISSN
1097002
LANGUAGE
English
NOTES
Title from title frames
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion
Originally produced by TV Choice in 2013
Mode of access: World Wide Web