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Bring Your Fresh Ideas to Market and ProfitFueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview, the hottest trends, important research and statistics, and insight from practicing specialty food business owners on key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: - Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution - Create a solid business plan, get funded, and get the essential equipment - Get the right licenses, codes, permits, insurance for your operations - Gain a competitive edge using market and product research - Find a profitable location, partnerships, and in-store shelf space - Promote your business, products, and services online and offline - Attract new and loyal customers using social media platforms like Instagram, Snapchat, and Pinterest - Manage daily operations, costs, and employees - Plus, get valuable resource lists, sample business plans, checklists, and worksheets

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