Emotional value creating strong bonds with your customers
(2000)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Berrett-Koehler Publishers : Made available through hoopla, 2000
DESCRIPTION
1 online resource
ISBN/ISSN
9781609943417 (electronic bk.) MWT11282212, 1609943414 (electronic bk.) 11282212
LANGUAGE
English
NOTES
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences
Mode of access: World Wide Web