Small is the new big and other riffs, rants, and remarkable business ideas
(2006)
By:
Godin, Seth
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2006
EDITION
Abridged
DESCRIPTION
1 online resource (1 audio file (7hr., 30 min.)) : digital
ISBN/ISSN
9781598871050 (sound recording : hoopla Audio Book) MWT11411878, 1598871056 (sound recording : hoopla Audio Book) 11411878
LANGUAGE
English
NOTES
Read by the author
Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing
Mode of access: World Wide Web