UX strategy : how to devise innovative digital products that people want
(2015)
By:
Levy, Jaime
Nonfiction
Book
Call Numbers:
005.437/LEVY,J
Availability
Details
PUBLISHED
Sebastopol, CA : O'Reilly, c2015
EDITION
First edition
DESCRIPTION
xii, 298 pages : color illustrations ; 23 cm
ISBN/ISSN
9781449372866 (pbk.), 1449372864 (pbk.)
LANGUAGE
English
NOTES
What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover