pt. 1. What are social patterns? Mommy, what's a social user experience pattern? ; Social to the core -- pt. 2. I am somebody. You're invited! ; Where's the rest of me? ; Here we are now ; Would you buy a used car from this person? -- pt. 3. Objects of my desire. Hunters gather ; Share and share alike ; The global soapbox ; Long-time listener, first-time caller ; Watson, come quick! -- pt. 4. A beautiful day in the neighborhood. Barnraising ; One of us, one of us ; Good cop, bad cop ; Where in the world? -- pt. 5. But wait ... there's more!. Corporations are people, my friend ; Designing around openness ; Epilogue

This book provides you with more than 100 patterns, principles, and best practices, along with advice for many of the common challenges you'll face when starting a social website