The Dorito effect -- "Things" and "flavors" -- Big bland -- Big flavor -- Big people -- If food could talk -- The wisdom of flavor -- Bait and switch -- Fried chicken saved my life! -- The delicious cure -- The tomato of tomorrow -- The gospel according to real flavor

"In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor--the tastes we crave--and the underlying nutrition" -- provided by publisher