The language of trust [eAudiobook - hoopla]

Available

The language of trust

(2010)

By: Maslansky, Michael

Nonfiction

eAudiobook

Provider: hoopla

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Details

PUBLISHED

[United States] : Oasis Audio : Made available through hoopla, 2010

EDITION

Unabridged

DESCRIPTION

1 online resource (1 audio file (7hr., 26 min.)) : digital

ISBN/ISSN

9781608147212 (sound recording : hoopla Audio Book) MWT11031033, 1608147215 (sound recording : hoopla Audio Book) 11031033

LANGUAGE

English

NOTES

Read by Michael Maslansky

Trust is dead. Now what? If youre trying to sell somethingwhether it s a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and cant get beyond this skepticism? To engage todays consumer, a new language of trust is needed. In this groundbreaking audio book, youll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience

Mode of access: World Wide Web