Contagious : why things catch on
(2013)
By:
Berger, Jonah
Nonfiction
Book
Call Numbers:
658.8342/BERGER,J
Availability
Details
PUBLISHED
New York : Simon & Schuster, [2013]
©2013
©2013
DESCRIPTION
viii, 244 pages ; 22 cm
ISBN/ISSN
9781451686579, 1451686579
LANGUAGE
English
NOTES
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious