Nonfiction
Book
Availability
Details
PUBLISHED
©2012
DESCRIPTION
224 pages : illustrations (mostly color) ; 28 cm
ISBN/ISSN
LANGUAGE
NOTES
Includes index
Introduction -- The terminology of color -- Basic color theories -- Additive color theory -- Subtractive color theory -- 3-D color theory -- The creation of color wheels -- The spectral range of color wheels -- Expanding the color wheel -- Color legibility -- Readability -- Legibility -- Contrast -- Warm and cool colors -- The color matrix -- Utilizing field colors with text type -- Color calibration and overprinting -- Color syncing and overprinting -- Quality of color proofs -- Color prepress and printing -- Dot gain -- Undercolor removal -- Pixels, lines, and dots per inch -- Bit depth range and raw formatting -- Printing order -- Color correcting images for press -- Type reversals and knockouts with solids, tints, and shades -- Behavioral effects of color -- Micro color responses -- Macro color associations