StoryBranding : creating stand-out brands through the power of story
(2012)
By:
Signorelli, Jim
Nonfiction
Book
Call Numbers:
658.827/SIGNORELLI,J
Availability
Details
PUBLISHED
Austin, Tex. : Greenleaf Book Group Press, 2012
EDITION
First edition
DESCRIPTION
xv, 230 pages : illustrations ; cm
ISBN/ISSN
9781608321452, 1608321452, 1608321452 :
LANGUAGE
English
NOTES
"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket