The discipline of innovation / by Peter Drucker -- "Nobody cares what you do in there": the low road / by Stewart Brand -- How to kill creativity / by Teresa M. Amabile -- The rise of the creative class / by Richard Florida -- The rules of innovation / by Clayton M. Christensen -- Customers as innovators: a new way to create value / by Stefan Thomke and Eric von Hippel -- Innovation blowback: disruptive management practices from Asia / by John Seely Brown and John Hagel III -- The process of social innovation / by Geoff Mulgan -- Venturesome consumption / by Amar Bhidé -- A conversation with Brian Eno -- A conversation with Beth Noveck -- A conversation with Jon Schnur -- A conversation with Tom Kelley -- A conversation with Katie Salen -- A conversation with Ray Ozzie

Collects essays, interviews, and insights on innovation by such field leaders as Peter Drucker, Richard Florida, and Eric Von Hippel