The thank you economy
(2011)
By:
Vaynerchuk, Gary
Nonfiction
Book
Call Numbers:
658.812/VAYNERCHUK,G
Availability
Details
PUBLISHED
New York, NY : Harper Business, [2011]
©2011
©2011
EDITION
First edition
DESCRIPTION
xvi, 240 pages : illustrations ; 22 cm
ISBN/ISSN
9780061914188 (hbk.), 0061914185 (hbk.), 9780061914249 (pbk.), 006191424X (pbk.), 0061914185 :
LANGUAGE
English
NOTES
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets