Buyology truth and lies about why we buy and the new science of desire
(2008)
Nonfiction
Audiobook CD
Call Numbers:
CD/658.834/LINDSTROM,M
Availability
Details
PUBLISHED
[Place of publication not identified] : Random House, Inc. ; Holland, Ohio : Midwest Tape [distributor], [2008]
℗2008
℗2008
DESCRIPTION
6 audio discs (450 min.) : digital ; 4 3/4 in
ISBN/ISSN
9780739376010 RDH73937601A, 0739376012
LANGUAGE
English
NOTES
Unabridged
Based on a scientific study of the kinds of stimuli that arouse certain centers in our brain, Buyology reveals which kinds of marketing, advertising, branding, and packaging strategies work
Container title
Compact discs